SEO OPERATIONS MANUAL Part 4: RELATIONSHIP

Posted by khoiron h On Sabtu, 12 November 2011 0 komentar
Part 4: RELATIONSHIP



Our blog posting efforts cover these areas as appropriate:

1. Posts and submissions to the site's own domain-based blog

2. Posts and submissions to 3rd party blogs (blogger.com, blogspot)

3. Posts and submissions to the satellite portal sites

commenthut.com can be used to find appropriate dofollow blogs for posting to.

            
Article Content Submission
Keyword based articles are written and submitted to one or more of the following:
EzineArticles.com
SubmitYourArticle.com
Suite101.com
Helium.com
ArticleDashboard.com
ArticleBase.com
GoArticles.com
SearchWarp.com
Buzzle.com
Isnare.com
AmericanChronicle.com
ArticleCity.com
IdeaMarketers.com
Site-Reference.com
ArticleAlley.com
TheWhir.com
ArticlesFactory.com
Amazines.com
ArticleSnatch.com          
For article content and ideas, these sources are an option:
need-an-article-net
unique article wizard (for spinning)

Press Releases
We write and submit press releases about the site's product or service.
 Press releases are submitted to:
free-press-release.com
i-newswire.com
pressreleasespider.com
pr-log.org

Video Submission
We can create a desktop video (Camtasia-style) and/or work with the client's existing presentation and submit to one or more of the following:
YouTube.com
Vimeo.com
Revver.com
Viddler.com
realpeoplerealstuff.com
TubeMogul.com


PowerPoint  Submission
We can create a PowerPoint Presentation (PPT file), store in on the main site for indexing purposes and submit it to slideshare.com.

Photo Files
Client's photos are submitted to flickr.com   The client's photo gallery can be optimized by making the profile keyword rich.  "Sets" or subcategories can be created that are keyword appropriate. Photo file names and descriptions must be keyword rich (Add Tag).    Descriptions and Title Tags can also be edited accordingly. Descriptions can contain html code, so links to the main site can be included.


Yahoo Answers
This method requires us to create a profile and interact on Yahoo answers by proving helpful content AND by asking questions of others. Yahoo will ban users who only use this service to create back links.  It must not be abused by overuse and back links should NOT be included in each post.  Users with numerous posts withOUT back links are more credible and have more opportunity to mention sites and product links.


Wikipedia - A Non-Guaranteed SEO Technique
Companies that are mentioned or added to Wikipedia gain great credibility, but Wikipedia entries cannot be made by the site owner or anyone related to the site.  Also, external linking to one's own site is a violation.  Earning a Wikipedia entry takes time and must be done by someone with no self-serving interest in the entry.  This process takes time and patience, but cam be worth it of accomplished correctly.
EDU links - A Non-Guaranteed SEO Technique
These are quite difficult to get, but requesting a backlink from the owner of an .edu site can be very valuable. It is a matter of making as many requests as appropriate.


Social Networks
Generally, we create profiles, fan pages,  and social media accounts for clients. The types of social networks chosen vary according to the client's niche, need and their existing accounts.  For most, we will at least start with these three major networks.  But this technique is not limited to these.
                facebook.com
                twitter.com
                linkedin.com



STILL TO RESEARCH:
[Directory submissions
                - industry/authority]

Shopping Cart Feed Submission
For clients that use an ecommerce shopping cart, the XML product feed can be submitted to Froogle (owned by Google) for indexing individual product listings.


General Search Engine Submission
New websites/domains should be resubmitted to Google and Bing/yahoo about every 90 days.
It's not a good idea to do it any sooner, but doing it around 90 days or so makes sure that teh sites stay up-to-date with their spiders.    
                -


RSS Feeds Submission
We submit all our blog feeds XML to
feedping.com
feedagg.com
feedbase.com

Social Book Marks
We submit to social bookmarks listed on socialmarker.com and use socialmarking.com to grab JavaScript code for viral bookmarking.  The code can be added to the main site and/or blogs and portals.
               
Onlywire.com can be used for multiple submission of content.
Major bookmarking sites include:
digg.com
scribd.com
hubpages.com
squidoo.com
stumbleupon.com
de.licio.us


STILL TO RESEARCH: Forum Marketing

Podcast Production and Submission
We can create a unique podcast and submit it to appropriate networks.  The production can be a short and simple podcast or interview that provides helpful content in an interesting , informative and entertaining way. These are the post production steps:
1. Name the podcast show with rich with relevant keywords.
2. Make sure your MP3 files have good ID3 tags that are keyword rich. ID3V2 supports comment and URL fields. The major search engines may not pick up the ID3 tags now, but may in the future.  Some specialty engines and software tools already do.
3. The MP3file can be stored anywhere - we use the Amazon S3 storage facility for faster streaming.
4. Write a synopsis for the show in text and post it on all appropriate blogs and social media. Put the most important keywords as high up in the postings as possible while keeping  it readable and interesting.
5. Transcribe the podcast (or at least excerpts if it is too long)  for use as search engine indexing. Break the transcript up into sections. Make sure each section is on a separate web page and each separate web page has a great keyword-rich title relating to that segment of the podcast. Also, link to the podcast MP3 from those web pages.
6. Create an RSS Feed for the Podcast either manually or use pocastblaster.com to generate the feed code.
7.  Submit the podcast feed to:
rsspodcastdirectory.com
mefeedia.com
hardpodcafe.com

To publish the Podcasts on iTunes:

    1. Open the iTunes application on your computer.
    2. Pull down the "Advanced" menu and select "Subscribe to Podcast...."
    3. Paste the URL for the RSS file in the dialogue box.
    4. iTunes should begin downloading the most recent episodes of your podcast.
    5. Open the latest episode of your podcast once it becomes available by double-clicking on its title.
    6. If you can hear your podcast, the RSS is fine, and you can continue. Otherwise, you'll need to check for mistakes in your RSS file.
  1. Go to the iTunes Store in iTunes.
  2. Follow the link for "Podcasts."
  3. At the very bottom, on the left side of the page, follow the link for "Submit a Podcast."
  4. Enter the URL for your feed and click "Continue."
  5. Complete the requested information and follow any instructions to complete your submission.
  6. Wait several days, then search for your podcast in iTunes. Eventually, it should also show up in the iTunes category you provided.
  7. iTunes has further instructions on updating and troubleshooting your feed.http://www.apple.com/itunes/store/podcaststechspecs.html

To publish the Podcast on the Client's Website:
  1. Validate your RSS file. We can do this for free at a number of websites:
  2. Simply enter the URL for your RSS file:
    1. RSS.scripting.com - http://rss.scripting.com/
    2. FEED Validator: http://feedvalidator.org/
    3. RSS Advisory Board: http://www.rssboard.org/rss-validator
  3. Create a link to the RSS file's URL on the website.

To publish the podcast on blogger.com
  1. Make sure that your blog has enclosure links enabled.
    (See: http://help.blogger.com/bin/answer.py?answer=80259&topic=12466)
    1. Go to "Formatting" in your blog's "Settings" tab.
    2. Choose "Yes" from the pull-down menu next to "Show Link fields."
    3. Click the "Save Settings" button at the bottom of the page.
  2. Create a new post for the podcast episode.
  3. Give the post a Keyword Rich title.
  4. Below the "Link" field, click on "Add enclosure link."
  5. Enter the URL for the actual audio file.
  6. Enter keyword rich text to accompany the audio podcast in the body of the post.
  7. Click on "Publish Post" at the bottom of the page to publish the podcast.


Other Content Publishing
Squidoo.com
A Squidoo lens is created with strategic keyword rich content and an appropriate link to the main site.
Zimbio.com